WEconomy: meet the authors

Last week I shared the exciting news that I’ve written my first book, WEconomy. It’s a three-author book, written with my great friends Craig and Marc Kielburger. Our book is readily available for pre-order right now.

In the coming weeks I’ll be sharing more about the book itself and the different themes and learnings, but for now I want to introduce my fellow authors and how we came to write a book together.

Free the Children_WE charity_Holly Branson_Marc Kielburger

Free the Children_WE charity_Holly Branson_Marc Kielburger

Many of you will have heard me talk about WE Day before – an incredible series of WE Charity youth events worldwide, focused on promoting the power of young people acting as a collective to create positive change. Well, Craig is the mastermind behind WE Day. When he was just 12 years old he read the story of Iqbal, a child slave who had been shot down in the street while trying to escape his captors and was compelled to do something; Free the Children (now WE Charity) was born. But this was only the beginning, and you’ll see from Craig’s personal chapter that his life story reads like a Hollywood movie script… and it’s all true.

Marc’s story is equally impressive; a Harvard and Oxford graduate, and a Rhodes Scholar, he was set for great success in the corporate world, when he took a change of course, joining his little brother at WE Charity whilst still at college. Marc has since gone on to co-found Me to WE Social Enterprise, which today engages millions of customers to drive social change.

I originally met the boys around six years ago when they invited me to visit one of their projects in Kenya – an experience I’ll never forget. We’ve been great friends ever since.

It was on our second WE Villages trip to rural India, that I found myself saying yes to co-writing a book that sets out the premise that you can achieve equal (if not more) success, both personally and professionally, by embedding purpose at the heart of everything you do. Drawing on our individual sectors of business, social enterprise and charity, WEconomy really is a collection of all of our life experiences, business learnings and hunger for positive change.

holly_branson_WEconomy_8

holly_branson_WEconomy_8

Craig and Marc really have led fascinating lives – so fascinating, there were times throughout the writing process that it felt like my life was completely boring in comparison! One of my favourite stories in the book, is when Craig recalls being criticised at school for not properly footnoting a quote from the Dalai Lama in an essay, only for the teacher to realise it was a direct quote Craig had taken from a conversation he’d had, face-to-face, with the Dalai Lama. Talk about amazing. 

Drawing on experiences like these, we have each written various chapters throughout the book, delving into how the demand for global transparency and engagement is impacting business and why embedding purpose into career, company and the wider community, not only creates profit, but presents the opportunity to create a positive impact.

In short, we believe without doubt, that you can find meaning, make a living, and change the world.

Pre-order your copy of WEconomy now – I can’t wait to hear which are your favourite stories and learnings. You can also share your thoughts via social media using #WEconomy.


Visit the WEconomy site or follow the links below to pre-order your copy

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